On July 9, 2026, the 2nd International Trade Forum took place in Kyiv. This large-scale event was dedicated to discussing practical steps for implementing Ukraine’s Export Strategy through 2030 and Ukraine’s integration into the EU single market.

The PRANA team actively participated in the International Trade Forum. In particular, the company’s CEO, Roman Kuzych, played an active role in the event’s program. Among the more than 100 forum participants were representatives of government, business, and international partners, while the event’s speakers included Taras Kachka, Ukraine’s Deputy Prime Minister for European and Euro-Atlantic Integration, and Oleksiy Sobolev, Ukraine’s Minister of Economy, Environment, and Agriculture.
During the forum, participants discussed tools for expanding international cooperation and ways for Ukrainian companies to enter new foreign markets. During the experts’ presentations at the panel discussions, the role of trade missions in assisting and promoting products on global markets, protecting interests, and identifying effective mechanisms for interaction between trade missions and the business community was also highlighted. Speakers repeatedly emphasized that leveraging Ukraine’s positioning in overseas exports is increasingly becoming a competitive advantage.
For our company, the topic of export development is particularly important and close to our hearts. Our products are currently available in more than 42 countries around the world, so we have significant experience in establishing distribution channels abroad. We continue to actively work on expanding our global partner network and are continuing to broaden PRANA’s international presence.
In addition, PRANA has experience participating in European initiatives aimed at developing international cooperation and integrating Ukrainian businesses into the EU single market, particularly through the STEP IN 2 EU program. Therefore, participating in the forum was a wonderful opportunity for our team to hear insightful and interesting presentations from speakers, learn about current trends in international trade, share our experience with other attendees, and make new professional connections.

We are sincerely grateful for the opportunity to take part in this important event, which addressed key issues regarding the future of Ukrainian exports! See you at future events!