On June 5, 2026, the «Effective Communications 2.0» event, organized by the European Business Association, took place in Lviv. The event brought together PR professionals, marketers, entrepreneurs, and company executives to discuss current challenges and effective communication approaches in today’s business environment. The PRANA team had the opportunity to participate in this event.

PRANA’s Executive Director, Ivan Starosta, participated in the panel discussion «Communications for Export.» During his presentation, he shared with the audience his years of experience in expanding the company into international markets and discussed the role of effective communication in building strong partnerships.

Today, PRANA’s products are already available in over 42 countries, so we have a wealth of practical knowledge in the field of export development. In addition, PRANA also has experience working with European business support programs, particularly EU4Business. In his speech, the Executive Director also shared with the audience the key challenges businesses face when entering foreign markets, the importance of building trust in the manufacturer, and establishing brand recognition on the global stage.

During the event, participants also had the opportunity to discuss crisis management, the role and appropriateness of AI in the creative sector, and compliance with international standards.

We sincerely thank the organizers for the invitation, the opportunity to participate in a professional discussion, and to share our own experiences in building effective communications.