{"id":11269,"date":"2026-06-16T14:44:10","date_gmt":"2026-06-16T11:44:10","guid":{"rendered":"https:\/\/prana.ua\/?p=11269"},"modified":"2026-06-16T14:44:10","modified_gmt":"2026-06-16T11:44:10","slug":"prana-uchasnyk-zakhodu-komunikatsii-shcho-diiut-2-0","status":"publish","type":"post","link":"https:\/\/prana.ua\/en\/prana-uchasnyk-zakhodu-komunikatsii-shcho-diiut-2-0\/","title":{"rendered":"PRANA Participated in the \u00abEffective Communications 2.0\u00bb Event"},"content":{"rendered":"<p><\/p>\n<blockquote><p><strong>On June 5, 2026, the \u00abEffective Communications 2.0\u00bb\u00a0event, organized by the European Business Association, took place in Lviv. The event brought together PR professionals, marketers, entrepreneurs, and company executives to discuss current challenges and effective communication approaches in today\u2019s business environment. The PRANA team had the opportunity to participate in this event.<\/strong><\/p><\/blockquote>\n<p>PRANA\u2019s Executive Director, <strong><a href=\"https:\/\/www.linkedin.com\/in\/ivan-starosta-27a262201\/?_l=en_US\">Ivan Starosta<\/a><\/strong>, participated in the panel discussion \u00ab<strong>Communications for Export.<\/strong>\u00bb During his presentation, he shared with the audience his years of experience in expanding the company into international markets and discussed the role of effective communication in building strong partnerships.<\/p>\n<p>Today, PRANA\u2019s products are already available in <strong>over 42 countries<\/strong>, so we have a wealth of practical knowledge in the field of export development. In addition, PRANA also has experience working with European business support programs, particularly <strong>EU4Business<\/strong>. In his speech, the Executive Director also shared with the audience the key challenges businesses face when entering foreign markets, the importance of building trust in the manufacturer, and establishing brand recognition on the global stage.<\/p>\n<p>During the event, participants also had the opportunity to discuss crisis management, the role and appropriateness of AI in the creative sector, and compliance with international standards.<\/p>\n<blockquote><p>We sincerely thank the organizers for the invitation, the opportunity to participate in a professional discussion, and to share our own experiences in building effective communications.<\/p><\/blockquote>\n<p><div class=\"swiper-entry swiper-mobile swiper-parallax\"><div class=\"swiper-button-prev\"><\/div><div class=\"swiper-button-next\"><\/div><div class='swiper-container' data-options='{\"slidesPerView\":1,\"autoHeight\": true,\"parallax\": true,\"speed\": 700,\"breakpoints\": { \"767\": {\"spaceBetween\": 15, \"parallax\": false}}}'><div class=\"swiper-wrapper\"><div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"simple-slide-imgs\" data-swiper-parallax=\"20%\"><img decoding=\"async\" src=\"https:\/\/prana.ua\/wp-content\/uploads\/2026\/06\/01-effective-communications-950x560.jpg\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"simple-slide-imgs\" data-swiper-parallax=\"20%\"><img decoding=\"async\" src=\"https:\/\/prana.ua\/wp-content\/uploads\/2026\/06\/02-effective-communications-950x560.jpg\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"simple-slide-imgs\" data-swiper-parallax=\"20%\"><img decoding=\"async\" src=\"https:\/\/prana.ua\/wp-content\/uploads\/2026\/06\/03-effective-communications-950x560.jpg\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"simple-slide-imgs\" data-swiper-parallax=\"20%\"><img decoding=\"async\" src=\"https:\/\/prana.ua\/wp-content\/uploads\/2026\/06\/05-effective-communications-950x560.jpg\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"simple-slide-imgs\" data-swiper-parallax=\"20%\"><img decoding=\"async\" src=\"https:\/\/prana.ua\/wp-content\/uploads\/2026\/06\/04-effective-communications-950x560.jpg\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"simple-slide-imgs\" data-swiper-parallax=\"20%\"><img decoding=\"async\" src=\"https:\/\/prana.ua\/wp-content\/uploads\/2026\/06\/06-effective-communications-950x560.jpg\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div><\/div><div class=\"swiper-pagination\"><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>On June 5, 2026, the \u00abEffective Communications 2.0\u00bb\u00a0event, organized by the European Business Association, took place in Lviv&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11269","post","type-post","status-publish","format-standard","hentry","category-bez-katehorii"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRANA Participated in the \u00abEffective Communications 2.0\u00bb Event - Prana<\/title>\n<meta name=\"description\" content=\"5 \u0447\u0435\u0440\u0432\u043d\u044f 2026 \u0440\u043e\u043a\u0443 \u0443 \u043c. \u041b\u044c\u0432\u0456\u0432 \u0432\u0456\u0434\u0431\u0443\u0432\u0441\u044f \u0437\u0430\u0445\u0456\u0434 \u00ab\u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457, \u0449\u043e \u0434\u0456\u044e\u0442\u044c 2.0\u00bb, 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